Saahois one of the Indian action thriller film written and directed by Sujeeth in 2019. Vamshi Krishna Reddy, Pramod Uppalapati and Bhushan Kumar are the produced team of UV creations and T-Series. And this film was released on 30th August 2019 worldwide in Telugu, Hindi, Tamil, and Malayalam. From the beginning, Movie Saaho accuses some issues like copying of French directors film Largo Winch and fan injured while putting up movie banner.
Now, Outshine India Pvt Ltd, which manufactures luggage bags under the brand name Arctic Fox, filed a complaint at the Madhapur Police Station blaming Saaho Producers of cheating Rs 37 lack. How did it happen?
In reality, according to the in-film branding agreement, the bag manufacturer offered Rs 1.40 crore to ‘ Saaho ‘ producers. The contract allows the Arctic Fox brand to be promoted by the biggie in some way or the other. But now, Outshine India Pvt Ltd feels cheated as the producers hadn’t bothered to honor the agreement by offering exposure to the product in the film’s final output.
Vijay Rao, Marketing Head of Outshine India complains his company’s brand image and reputation were hit due to the violation of the agreement by Saaho Producers. He asks for reimbursement of the company’s losses (Rs 13,849,000) in the form of payment to Saaho Makers and other related promotional activities.